Philippines E-Newsletter - April 2011
We are very proud to present the 50th consecutive issue of your Philippines E-Newsletter!!! We celebrate 50 months of bringing you messages of promoting the Philippines in our European markets together with the latest industry news, featured destinations and packages. We wholeheartedly thank you for all the patronage and support you have given us.
This persistent pursuit of innovative campaigns and effective projects continues to boost tourism arrivals from our European markets. In the first two months of the year, we are very pleased to report that visitor traffic from the UK rose from 15,522 to 16,839, an increase of 8.48% over the previous year. In our Scandinavian markets, Denmark, Finland, Sweden, Norway grew by 12.25%, 18.92%, 16.52% and 24.26% respectively reaching 12,453 visitors altogether. Tourism arrivals from Southern Europe namely Italy and Spain grew to 3,308 and 2,086, an increase of 9.21% and 19.13% respectively.
In this issue:
Destination of the Month
Package of the Month
Philippines Scores Tremendous Publicity in March
For the month of March alone, the Philippines experienced relentless generation of tourism publicity in consumer and trade magazines, national broadsheets, online articles and many more.
The first media mileage scored was a full-page article by Jo Ascherl on Panglao Island in the "Hot Topics" section of Food and Travel Magazine for their Feb/March issue. The magazine has a circulation of approximately 26,000 and a readership of 78,000 primarily in the UK.
The next feature for the Philippines was a four-page piece titled "The Philippines: Unexpected Archipelago" in Selling Long Haul magazine. The article, which was also displayed on the front page, keeps travel agents up-to-date with selling tips, new resorts and attractions in the Philippines.
The Philippines was featured thrice on national broadsheets in the UK. On 6 March, an impressive display on Apulit Island Resort was positively showcased on the cover story of the Sunday Times Travel Section entitled "Asia's Greatest Island Getaways" by Susan d'Arcy. The broadsheet has a circulation of over 1 million in the UK. While on 12 March, another property in Palawan was featured in a 3/4 page article in the Metro Newspaper. "Heal Youself in Paradise" talked about the newly opened Spa of the exclusive Amanpulo Resort. On 23 March, an article titled "Yoda's twin is this? Starwars character spotted in Philippine rainforest" spoke of the interesting Tarsier of Bohol.
The releases continued with renowned presenter Carol McGiffin of Loose Women Fame on ITV exclaimed of her love of Boracay to her avid followers. Her jubilant testimonial was also repeated on her columns in Closer glossy magazine on two separate issues.
Then on 17 March, a section on the daily newsletter of Travel Daily UK, which reaches over 170,000 trade and consumer subscribers, featured the Philippines Taxi Campaign in London, which was launched during the 2011 PATA Exchange.
Publicity didn't stop in the UK, the March issue of Vagabond Travel magazine had the Philippines on the cover and sported a massive 12-pages on the country. The article by Tobias Larsson discussed the attractions, cuisine, accommodation of Manila, El Nido and Cadlao Island. There was even a full-page Philippine Guide to complement the article.
Meanwhile in Italy, articles on TTG Italia and TTG Today spoke of record growth in international tourism arrivals to the Philippines.
In Spain, Buceadores magazine had numerous representations for the Philippines in March edition. A photo of the "Filipinas" stand and the exhibitors featured as part of the Dive Travel Show Section. Dive Packages to the country appeared frequently as advertised by dive operator partners Ultima Frontera, Abando Dive Travel, Subexplor and Worldwide Dive and Sail.
Altogether, the media mileage from free publicity generated for the Philippines during this month would easily exceed a million British pounds.
The Philippines Takes Centre Stage at the London International Dive Show
The Philippines took centre stage once again as it showcased its unparalleled diving destinations during the London International Dive Show held in ExCeL London last 26-27 March 2011.
The 40-square metre booth paraded everything Filipino up to the minutest details and even with the giveaways, making it more enticing and full of character. Visuals of underwater attractions and various images of marine life have been a huge hit to the visitors, as they wonder if what they see truly exists underwater. The booth is strategically located at the very entrance, with circular banner of the Philippines logo suspended 4.5 metres high, marking its prominence even more.
The partner dive operators present in the event namely Atmosphere Resorts, Sirangan Beach Resort, Marco Vincent Dive Resort, and Expedition Fleet have all reported a massive crowd interest for the Philippines. All of them gained enough inquiries, bookings, and meetings throughout the two-day event.
A surprising number of divers who have been to the Philippines proudly shared their dive experiences to other visitors at the booth. All of them have been raving as to how beautiful and incomparable the Philippines is as a dive destination. The divers are indeed considered as living testimonials who really have nothing but good things to say about the country. Some even want to stay in the Philippines for good, and a handful lot manifested interest in working for the diving industry of the country. Bigs Eggert of Atmosphere Resort and Jo Charman of Expedition Fleet love the country so much that they have been already living there for the past few years.
With the positive turn-out of events in LIDS 2011, the Philippines will definitely continue in developing its diving destinations; so as to cater to the growing market of dive enthusiasts. The country, for a fact, has the widest variety of marine species in the world. Now is the high-time for the country to have its share of the limelight it deserves. And surely, the Philippines will not stop having its vibrant rhythm in all its offerings anytime soon!
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Destination of the Month
Boracay is a paradise of plenty, providing everything the traveler could possibly want from a holiday. Dazzling beaches, crystal clear waters and azure skies, supply the backdrop for relaxing or partying, solitude or company. With a seemingly endless list of sports and activities on offer, areas of outstanding beauty to visit and hundreds of places to eat, drink and be merry.
Your visit to this stunning island will be one to remember forever!
Learn more click here
Boracay Regency Resort and Spa
One of the most established resorts in the island, This Triple A resort is located at the long beach and is situated in the middle of Boracay’s 4-kilometre white sand beach. All rooms have topnotch amenities and facilities, and have its very own Kai Spa.
With its striking Mediterranean-inspired architecture, landscaped gardens and expansive beach front, this is a resort that stands unparalleled in beauty and service in the entire island. Boracay Regency allows you to relax and luxuriate within its 285 world-class rooms with service that promises a wonderful experience.
For more info click here
Boracay Regency Beach Resort and Spa by Trailfinders
This excellent value hotel is located on a long expanse of Boracay's palm fringed White Beach within easy walking distance of a host of local restaurants and bars. The 3 lagoon pools are perfect for a cooling dip while the spa is a relaxing haven offering a range of treatments. There are plenty of options for dining with a choice of 5 restaurants serving international and local cuisine. The rooms are simple, but charming with a tropical decor. Why not upgrade to a Premier Room to enjoy upgraded amenities? With a warm and friendly atmosphere this property is a good value choice for a relaxing break.
* Great value for money * White Beach location * 3 Pools * Friendly Atmosphere
from £106.00 per room per night on an East Deluxe Room from 1 April 2011 - 31 March 2012
East Premier Room Supplement: £10
shared road & boat transfers from Caticlan airport take approx 25 minutes and cost £24 pp return
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