Philippines E-Newsletter - June 2011

We are pleased to report a meteoric rise in tourism arrivals to the Philippines in April as compared to the same period last year. In April 2011, visitor traffic from Northern Europe rose by 42.2% amounting to 15,690 visitors. The UK registered a 36% growth rate, Denmark 53.3%, Finland 47.3%, Ireland 45.7%, Norway 75.3%, and Sweden 55%. On the other hand, Southern Europe showed a 5.2% growth rate; with a 54.4% increase from Spain.

Tourism arrivals from almost all international source markets recorded significant increases. Feel free to download the PDF report here:

The Philippines Department of Tourism (PDOT) London grabs every opportunity that can help boost the tourism growth to the country. See details of our ongoing sales and promotional efforts and see how you can contribute in marketing the Philippines.

In this issue:

  Major Programs
  Destination of the Month
  Package of the Month
  DOT News

Major Programs


Publicity Generated in May 2011

Awareness for the Philippines' multitude of unique attractions continues to grow in the UK and Europe due to high-profile features appearing in print, TV and online media last May.

The first major publicity was the launch of the competition on Travel Channel by PDOT London last 15 May. The competition is being aired on SKY 251 or SKY 252, 10 times a day for 30 days. In addition, an eye-catching Tourism Philippines skyscraper banner is visible on the home page of Travel Channel website:

On 23 May, the Philippines Tourism advert with the catchphrase Upptäck Filippinerna (Discover Philippines) with tour operator partners Oden Resor and ABC Tours appeared on the popular broadsheet Metro in Stockholm, Sweden.

On the 24th of May, the destination guide for Manila was featured by Ten, a high-end lifestyle concierge service, in its newsletter for their affluent members. The guide is available on

On the same day, the World Travel Guide launched the Philippines Travel Section online containing practical information, travel advice, destination facts, and history via this link:

The 27 May issue of Travel Bulletin contained an impressive A4 advert with Boracay as the centerpiece featuring tour operator partners selling Philippine packages. Check out page 35 here:

Wrapping up the publicity for the month -- Bing, Microsoft's search engine, did something special on 29 May. It selected El Nido in Palawan as its Picture of the Day, splashing on its front page and seen by all users during the day. The image even contained trivia snippets on El Nido such as dive sites, coastline length, and ancient settlements.

Destination of the Month


El Nido Palawan

The municipality of El Nido covers a land area of 465.1 square kilometres and is made up of 45 islands and islets in the northern part of Palawan.

It is one of the sites in the country first inhabited by humans 22,000 years ago as evidenced by fossils and burial sites, dating back to the Late Neolithic Age, found in its many caves and excavation sites.

The El Nido reserve has been identified by many travellers as the most beautiful place on earth. It is a popular nature spot boasting of extraordinary natural sceneries and ecosystems such as 5 types of forests, 3 major marine habitats, mangroves, 50 white sand beaches, coral reefs, and towering limestone cliffs.

The reserve is home to an impressive array of fauna: 16 endemic and 10 endangered species of birds, 6 endemic species of marine mammals, 4 endangered species of marine turtles, 100 species of corals, and 813 species of fish.

It was also the choice destination for the recent PATA Sweden familiarization trip composed of a 12-strong group of top tour operators, travel agencies, and media. Representatives of Lime Travel, Big Travel, Oden Resor, The Travel Gallery, Resman, Winberg Travel, Svenska Resebolaget, BCD Travel, Kilroy Travel, Flex Tours, PATA Sweden Chapter, and a freelance journalist all experienced the attractions of El Nido from 22-25 May.

Package of the Month


EL Nido Lagen Island Resort

Spend 7 nights at the exclusive El Nido Lagen Island Resort. The resort is set in a cove, fringed by a thick primary forest. The sprawling grounds cover more than four hectares. Lagen Island is a showcase of El Nido’s flora and fauna, where trees provide various niches for a diverse variety of birds and mammals, providing a wealth of opportunities and experiences for wildlife observation and sightings. At the back of the resort is a trail that passes through a forest and ends in a private cove. The Lagen trail is one of the best sites for birdwatching. Lagen Island hosts a high diversity of birds including almost all of the species endemic to Palawan.

International Roundtrip Economy Flights with Cathay Pacific
Transfers Included
Hotel: El Nido Lagen Island Resort
Room Type: Forest Room

from £1,993.00

Inquire Now click here

DOT News


Tourism Chief Looks to Build International Airports, Destinations

Just as the country bids goodbye to the summer season, Tourism Secretary Alberto Lim talked about key infrastructure projects such as building international airports and developing new destinations during his first press briefing on Monday.

Improving market access and connectivity by establishing airports is one of the three key strategies, the tourism chief said.

The government is set to hold the bidding for public-private partnership (PPP) projects to establish international airports in Panglao in Bohol, Daraga in Albay, Puerto Princesa in Palawan, and Cagayan de Oro city.
For more info click here

First International Agri-Tourism Expo in the Philippines

MANILA, Philippines – The country’s emerging agri-tourism industry takes center stage with the holding of the 1st International Agri-Tourism Expo on June 30 to July 2 at the World Trade Center in Pasay City. The first of its kind in the Philippines, the expo aims to position the country as the Agri-Tourism capital of Asia.

Tourism Secretary Alberto Lim welcomed this development for agri-tourism as it will help the Department’s drive to promote countryside tourism and accelerate growth of the agri-tourism sites. Some of the agri-tourism sites focus on health and wellness and food production, as seen in The Farm at San Benito, Batangas, mango farms in Guimaras, Malagos Farm in Davao, and pineapple and banana farms in Bukidnon, among others.

A-Linx president and CEO Kenneth Dong, event organizer, said the expo will highlight agri-tourism, a niche sub-sector of the tourism industry. He said that with the support of the Department of Agriculture and the Department of Tourism, the event will bring in important players in both the agriculture and tourism sectors.

With theme “Empowering the Economy through Agriculture and Tourism Growth,” the expo hopes to generate strong parti-cipation from agriculture-, nature- and environment-themed tourist establish-ments, suppliers of farm produce and technologies, and agriculture- and tourism-oriented establishments.

The fair will feature plantations, mariculture parks, realty firms engaged in farm villages, and specialty farms and resorts as new destinations for the world tourist market.

Dong said the expo also hopes to provide new agri-business ideas and create in-come opportunities in the countryside with the establish-ment of agri-tourism sites.

* Source Philippine Star

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