Philippines E-Newsletter - February 2012
Join us as we celebrate the 60th consecutive issue of your monthly Tourism Philippines E-Newsletter. From the first edition launched back in March 2007, the newsletter continues to be one of the institutional projects of your Philippines Department of Tourism (PDOT) London Office. Expect more updates on the happening destinations, activities, packages and news from your favourite archipelago.
The past month has been most exciting for Philippines tourism, with the new brand campaign, "It's More Fun in the Philippines" generating worldwide buzz. It was trending number one on Twitter during the day of its launch and continues to bring out creativity in everyone jumping on the bandwagon by presenting their own versions.
Tourism arrivals to the Philippines for 2011 surpassed targets by hitting a record 3.917 million visitors, an increase of 11 percent from the previous year.
In this issue:
Destination of the Month
Package of the Month
The Philippines has a Successful Outing at Feria Internacional de Turismo (FITUR)
The European travel and consumer show season for PDOT London kicked off with FITUR early last month.
The third largest trade fair for the industry drew a over 10,434 exhibiting companies and 209,260 visitors between tourism professionals and general consumers.
PDOT London was joined at the stand by representatives of the Philippine Embassy in Madrid, most notably, H.E. Ambassador Carlos C. Salinas who tirelessly promoted the country. Also co-exhibiting were Annset Holidays, Sharp Travel Service, Constellation Travels - Fantastik Philippines. All Philippine sellers reported a growing number of business partnerships coming from the Latin American market.
In addition, two Spanish companies also expressed interest to establish local travel operations in the Philippines. University TV also conducted a TV interview at the stand inquiring about the country's attractions and cuisine. Writer/photographer Nacho Sayas is embarking on another trip to the Philippines visiting eight different locations to complete his 300-page Spanish book on the country.
View Photos click here
Join us at the Destinations Holiday and Travel Show
2-5 February 2012, Earls Court Exhibition Centre London
The latest Philippine package offers will once again be on display at this weekend's Destinations Holiday and Travel Show at Earls Court Exhibition Centre. Your PDOT London team will be handing out new destinations brochures, holiday flyers, DVD videos, special giveaways and giving first-hand advice at Stand AP42.
The Destinations Show is the country's largest travel and holiday consumer event going on for the past 18 years. Customers use the event for inspiration ideas before planning where to go in 2012.
Joining PDOT London are UK tour operator partners, Audley Travel (Stand AP10), Bamboo Travel (Stand AP58) and Trailfinders (Stand E4) who will be showcasing their latest offerings to the Philippines.
Positive Publicity Generated for Philippines Tourism in January
Numerous travel features on the Philippines appeared on print and online media in the UK and Spain during the first month of 2012.
The January issue of DIVE Magazine, contains an impressive 6-page article by John Nightingale on why Malapascua is the perfect diving island. Oonas Divers, Dive Worldwide and Worldwide Dive and Sail also promoted their diving deals on this issue to make the Philippines as one of the top diving destinations of 2012.
Buceadores magazine in Spain also presented diving holiday offers from partners, Worldwide Dive and Sail and Ultima Frontera. It also had a feature on the PDOT London's successful participation at the Birmingham Dive Show in October 2011.
Siquijor was the "New Discovery" destination by Kristy Hathaway of Beach Tomato on Red Magazine's "Dream List" for 2012. The popular fashion magazine has a wide circulation of 231,028.
Meanwhile, Neil Steedman included a double-page spread on the DOT's new brand campaign on the January issue of Ireland Travel Trade News. The write-up also details the UNESCO World Heritage Sites in Palawan, the Puerto Princesa Subterranean River National Park and Tubbataha Reef.
MSN UK captured Philippine celebrations for Chinese New Year, the Year of the Dragon on their "Week in Pictures" section.
Ariara Island in Palawan scored an impressive coup by appearing in The Times Magazine, The Independent Magazine and the Evening Standard. In the annual travel issue of the Times Magazine, Ariara is credited as the "Best Private Island Resort". In Independent's "Life's a tag: 2012's most surprising holiday destinations", Ariara was listed as one of the best islands to visit this year. Black Tomato also recognised the island as the place to visit in 2012 on the Evening Standard.
A striking feature on Manila by Dial A Flight was shown on Sky News on 31 January reaching an audience of approximately 1.4 million viewers.
This trend is set to increase after an unprecedented number of high-profile travel writers assisted by PDOT London embarked on familiarization trips to various parts of the country.
Destination of the Month
Sumilon Island, Cebu
The island is located off the southeast tip of Cebu, 125 kilometres away from the city. Sumilon is where one of the country's first marine sanctuaries was established in 1974.
Its crystal-clear aquamarine waters have some of the best diving in the region, where rays, tunas, jacks and sharks can be regularly spotted. Schools of whalesharks can be found gathering around its waters.
The only resort on the island, Sumilon Bluewater, offers twelve spacious cottages with private verandas lined with bougainvilleas commanding excellent views of the sea and the mainland.
7 Days and 6 Nights Package to Sumilon Bluewater Resort
7 days and 6 nights at the Sumilon Bluewater Resort with Singapore Airlines.
* International round-trip flights LHR - Mactan International Airport (Cebu) with Singapore Airlines
* All ground transfers
* Accommodation at Sumilon Bluewater Island Resort
Image by: Sumilon Bluewater
To view the full itinerary and inquiry click here
International tourist arrivals to the Philippines hit record 3.9m in 2011
International visitor arrivals to the Philippines hit a new record high of 3.917 million in 2011.
President Benigno Aquino III cited in a speech to foreign investors that last year’s number represented a growth of 11.2 percent from 3.52 million arrivals in 2010.
The 2011 figure also surpassed the government’s target visitor arrivals of 3.7 million for the year.
The Tourism Department aims to attract as many as 10 million visitors to the Philippines annually beginning 2016, or at the end of Aquino’s term in Malacañang. The agency set a target of 4.2 million tourists this year.
A comprehensive study by the National Statistical Coordination Board found that for the years 2000 to 2010, the tourism sector contributed about 5.8 percent to the gross domestic product annually.
Its total contribution in 2010 reached P518.5 billion, or up 13 percent from the previous year’s P459 billion, according to the Philippine Tourism Satellite Accounts compiled by the NSCB.
Among the tourism industries, shopping had the largest contribution at 20.3 percent, followed by accommodation with 14.8 percent, and entertainment and recreation with 6.8 percent.
Source: Manila Standard Today
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