WOW Philippines E-Newsletter - August 2007

With the United Kingdom's poor summer blighted by storms, many are deciding to take holidays to escape the weather woes. The August issue of your WOW Philippines e-newsletter focuses on the multiple media available to you when choosing your next holiday to the Philippines blessed with its almost year round tropical sunshine.

First, mobile users can have the latest travel offers delivered straight to their mobile phones by texting "WOW" to 81404.

Next, take advantage of our WOW Philippines website where you can fully benefit from downloading our latest brochures online, alternatively you can also request for these materials to be posted to your home address for free. Users can also browse the numerous information available on activities, accommodations and flight schedules of Boracay and Palawan. Expect our Puerto Galera Page to go live this month. These are just few examples of what you can check out at our interactive website at

Lastly, you can even travel for free by actively participating in our Travel Philippines program where referring your friends and colleagues earns you points towards all expense paid trip tickets to the Philippines.

Check out our programs below.

In this issue:

  Major Program Updates of DOT London
  Destination of the Month
  Package of the Month
  DOT News

Major Program Updates of DOT London


Travel Philippines

Registration of marketers around the United Kingdom have increased at the rate of 217% in the past month and is now rising daily. This is also due to the numerous successful Barrio Fiestas in Hounslow and Stockton on Tees last month.

Marketers are now strategically spread out all over the United Kingdom, each having his/her own area of influence thus maximizing the campaign's productivity.

The Department of Tourism London will now work very closely with the marketers and urge them to start inviting their friends and work colleagues to the Philippines. They will be urged to organize groups, selling activities and refer clients to the travel partners.

For more info click here

Text WOW Campaign

Text WOW to 81404 on your mobile Now!

Mobile Phone users across the United Kingdom can find out the latest offers to the Philippines from UK Travel Partners Celestial Travel, Gifto Travel, Emerald Global Tours, Optima Travel, Philippine Islands Connection-UK, Pinoy Travel and Charrie Travel and Tours. Users will have a range of options to choose from between staple flights starting from ??335 to full 8 day package holidays from ??808.

For mobile phones equipped with internet capabilities, users will even be able to book online by following the specific links of the Travel Partners.

For more info click here

Destination of the Month


Tagaytay City

Taal Vista Lodge

The City of Tagaytay, only 55 kilometres from Manila, is one of the country's most popular tourist destinations. It is most popular for having the world's smallest volcano sitting in the middle of a lake surrounded by mountain ridges.

One of its well known institutions is Tagaytay's oldest hotel, the 70 year old Taal Vista Lodge. It has undergone a three year renovation offering guests the same spectacular view of Taal Volcano in an entirely new experience. Its 150 rooms affords guests one of the best views of Taal Lake and its resident volcano, fog, mist and especially in the late afternoons.

The over-all objective of the hotel remains as always, to promote the mountain city 2,500 feet above sea level as a top tourist destination. Tagaytay is also known as the country???s second summer capital after Baguio.

Package of the Month


Tailor Made Tagaytay

Tailor-made holidays cater specifically to what clients want on their Tagaytay trip, offering complete freedom of choice.

The main attraction in the region is Taal Volcano which has the reputation as the world's smallest yet one of the most active volcanoes with frequent rumbles to be heard emitting from the 47 craters and 35 volcanic cones. A visit to the viewing deck in Tagaytay is only a half-day trip from Manila although it is also possible to treck up to the mouth of the volcano situated in the middle of Taal Lake.

From day trips with overnight accommodations, clients are able to choose from a wide range of activities including horse back riding, trekking to along the volcano, and kayaking around the lake.

For more info click here

DOT News


Barrio Fiesta in London Becomes Showcase for Philippine Tourism

This year???s staging of the 23rd Barrio Fiesta sa London, held on July 14 and 15, drew a record weekend crowd of 80,000 people, with Ambassador Edgardo Espiritu and Deputy Chief of Mission Rey Catapang giving the opening remarks on each day. Majority of the fiesta-goers were overseas Filipino workers with whole families and even visiting friends in tow ???ǣ nurses and hospital workers, professionals and students, long-time UK residents working in British companies and institutions. They were joined by numerous Brits and other races ???ǣ Caucasian, Asian, African, Caribbean, etc. ???ǣ who were obviously having the time of their lives.

The DOT for the first time held a picnic reception in its ample reception area for its travel trade partners, British travel trade, media, members of Friends Philippines, officers of Filipino community organizations, officers and staff of the Philippine Embassy and its other attached agencies, and many others. The primary objective for this picnic reception was to give British friends and supporters a chance to witness the excitement of a Philippine barrio fiesta. The two hundred guests of the DOT were visibly impressed not only by the reception but also by the atmosphere of gaiety pervading the fiesta grounds.

The DOT was all over the place during both days of the fiesta. New materials including the destination brochures of Boracay, Puerto Galera, Palawan and Bohol, promo flyers for the Text WOW campaign, and WOW Philippines bags were distributed around the fiesta. So great was the demand that these were all snapped up by fiesta goers long before the fiesta ended. On the the second day, DOT London joined the main parade at 10:00 am, led by Deputy Chief of Mission Rey Catapang and Tourism Attach??? Chicoy Enerio, together with the heads of Filipino associations. The parade also featured a mini-Santacruzan with pretty little sagalas or princesses flanked by gaily decorated arches. The parade, which started at Holloway Street near ASDA, a 3-minute walk from Hounslow Central Station, wended through the High Street, and culminated at Lampton Park where a throng of cheering thousands waited.

???With such overwhelming enthusiasm for Filipino culture, cuisine, and customs very evident during the two days of the Barrio Fiesta sa London, one may conclude that Filipinos abroad are beginning to realize they have an important role to play in promoting tourism to the Philippines, and we always welcome their support,??? said Tourism Attach??? Enerio.

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