Philippines Tourism E-Newsletter - August 2012

Visitor arrivals to the Philippines for the first half of the year reached 2,143,506 tourists, recording a double-digit increase of 11.68% over its volume of 1,919,400 in 2011. With this current trend, the Department remains positive on achieving its year-end target.

The Philippines Department of Tourism (PDOT) is relentlessly raising global exposure by spreading the FUN in all corners of the globe through strategic promotions. In the UK, mobile ads on the double-decker buses, taxicabs, and the underground rail stations are set to capture the attention of the millions of viewers of the ongoing London 2012 Olympics.

Later this month, the Philippines will once again participate at the British Birdwatching Fair, this time, promoting the new Tourism brand to attending birdwatching enthusiasts.

In this issue:

  Major Programs
  Destination of the Month
  Package of the Month
  DOT News

Major Programs

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Philippines Olympic Team Spreads the Fun

Philippine Ambassador Enrique A. Manalo (6th from left) and Deputy Chief of Mission Reynaldo A. Catapang (4th from left) welcomed the Filipino athletes headed by Philippine Olympic Chef-de-Mission Manny Lopez (5th from left). Olympic Torchbearers Reymund Enteria and Steven Chung together with Global Runner Cesar Guarin also joined in welcoming the delegates.

The Philippines Department of Tourism (PDOT) provided the vintage London routemaster double-decker bus with complete livery of the “It’s More Fun in the Philippines” (IMFITP) design to ferry the Olympians during the Philippine Embassy reception on 23 July.

The Philippine Olympians distributed IMFITP paraphernalia such as lapel pins, t-shirts and magnets, to name a few, as souvenirs to other Olympic athletes and friends whilst at the Olympic Village. This is also another effective way to enhance tourism promotions for the campaign.

Tourism Campaign Promotions during the Olympic Games


PDOT is capitalizing on the worldwide attention during the Olympic Games promoting the tourism brand on London’s iconic transportation system. “It’s More Fun in the Philippines” adverts are already displayed on fifty (50) London double-decker buses, 50 London black cabs and twenty eight (28) sixteen (16) sheet cross-track posters at the London Underground Interchange stations.

For residents and visitors to London during the games, you can join the Fun. Post your photos with the the taxis, buses and the London Underground adverts on our "It's More Fun in the Philippines" (PDOT London) Facebook Fan Page.
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For more info click here

PDOT set to Bring the Tourism Campaign to the Birdfair

As the primary exhibition show celebrating the industry, the British Birdwatching Fair remains the must-see event for any bird and wildlife fans. The event brings enthusiasts from all over the world to a forum where they discuss the latest trends, discoveries, ideas, developments and products on anything about birds. An extensive program is planned every year with lectures, seminars, auctions, signings and birdwatching at the Rutland Water among others.

"It's More Fun in the Philippines" will be widely promoted during the Birdfair where numerous promotional "Fun" giveaways will be distributed. "Buri-hats", spun-bags, stickers, bookmarks, notebooks, magazines, maps, flyers, Birdwatching Guidebooks to the Philippines and many more will be handed out to eager visitors.

There will also be a few birdwatching experts helping out a the stand to talk about the 243 endemic birds and destinations of the Philippines.

See you at the Philippines stand (Marquee 4 Stand Number 48-49) during Birdfair from 17-19 August 2012 at Egleton Nature Reserve, Rutland Water, Oakham.

Destination of the Month

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Subic Bay Freeport Zone, Zambales


This former American Naval Base sits on a huge swath of protected lowland forest area and is home to a very good number of bird species, many of which are endemic to the Philippines. This is also considered an easy birding site as the fliers can be seen from the road sides or forest edges. There are three specific areas where one can encounter the most birds: Hill 394, Nabasan Area and Triboa.

On a single birding day, there is a good chance to see a selection of raptors, parrots, coucals, malkohas and hornbills.

Subic is easily accessible from Manila or Clark.

Red-crested Malkoha image by Tina Mallari

Package of the Month

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Ultimate Birdwatching in the Philippines

Birdquest's 'Ultimate' Philippines tour is a classic Asian birdwatching trip which visits some of the very best areas that the archipelago has to offer.

This birding tour visits the very best areas that the archipelago has to offer. It is one of the most comprehensive available in this archipelago covering seven of the largest islands, produces over 80 percent of the islands' 200 or so endemic bird species.

Tour Price: £3700, €4590, $5770 Manila/Manila. Visayan Islands Post-Tour Extension: £1050, €1140, $1640. Mindoro & Remote Luzon Post-Tour Extension: £1190, €1480, $1860. Price includes all transportation (including all flights inside the Philippines), all accommodations, all meals, bottled water, some drinks, all excursions, all entrance fees, all tips for local drivers/guides and for accommodations/restaurants, leader services.

Deposit: 10% of the tour price (excluding any single supplement).

For the full itinerary and inquiry click here

DOT News

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PH Tourism Sustains FUN growth for the First Semester


The Department of Tourism (DOT) remains positive on achieving its year-end target, as the country welcomed a total of 2,143,506 million foreign visitors for the first semester. Visitor arrivals rose 11.68% compared to last year’s 1,919,400 visitors.

“Since the campaign launch in January, we have been actively spreading the FUN to all corners of the globe, notably in Germany during the world’s largest travel fair, International Tourismus Borse; in Japan during the 6th Philippine Business Mission; in the US for the Memphis in May International Festival; in the Middle East during the Arabian Travel Mart; and currently in Korea with our participation at the Yeosu Expo 2012. Our presence in U.K. is intensified through our mobile ads on the double-decker buses, taxicabs, and the underground rail stations, with the perfect opportunity to capture millions of viewers of the ongoing London 2012 Olympics. We expect to see more tourists during the peak season before the year ends,” Tourism Secretary Jimenez said.
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For more info click here

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