Philippines Tourism E-Newsletter - September 2012

After a successful exhibition at the recently concluded British Birdwatching Fair, this month sees the Department gearing up to welcome hundreds of PATA members worldwide for the Travel Mart in Manila.

In other news, the strategic outdoor marketing campaign embarked by the Philippines Department of Tourism (PDOT) on London's transportation network for the London Olympics was still ongoing for the entire duration of the recently concluded Paralympics. Even now, the large 16-sheet posters with creatives tagged as "Synchronized Swimming. More Fun in the Philippines" and "The underground. More Fun in the Philippines" can still be seen by commuters on the London Underground stations.

Lastly, we wish to congratulate our Tourism Secretary Ramon R. Jimenez, Jr. on his appointment confirmation and getting a unanimous vote of confidence from the Senators and Congressmen comprising the Commission on Appointments a year after being appointed to the post.

In this issue:

  Major Programs
  Destination of the Month
  Package of the Month

Major Programs

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Tweeting. More Fun in the Philippines

Awareness has never been higher for birdwatching in the Philippines after PDOT London participated at the British Birdwatching Fair in Oakham for the fourth time. The first and the largest event for the industry globally, drew more than 25,000 visitors and 300 exhibitors over the 3-day event last 17-19 August.

The 32-sqm Philippines booth, decked out with a brand new backdrop design carrying the new tourism campaign was one of the most popular at the show. Various promotional materials were distributed to visitors including: UK bird tour operator packages, Philippines A3 Birdwatching Map, Philippines A3 Map, Birdwatching in the Philippines Guidebooks Volumes 1 and 2, notebooks, assorted giveaways from wild bird club and peripherals with the “It’s More Fun in the Philippines”, namely: bags, buri-hats, DVDs, stickers and magazines.

There were quite a number of visitors to the booth who have already been to the Philippines on several occasions, with some enthusiasts and bird tour operators even relocating there. These regular birders are now more experienced and attuned to birding in the Philippines and have fallen in love with the country. Positive testimonials stated that the torrential conditions during the wet season are not even an issue as they easily travelled to another island in the Visayas region to avoid the rains and continued birdwatching there.

There was also an influx of notable TV presenters (Bill Oddie), wildlife personalities (Nigel Marven), tour operators (Birdquest, Bird Tour Asia, Naturetrek, Rockjumper, Ornitholidays, Sunbird), authors (Edward Dickinson) and publishers (John Beaufoy) who visited the Philippines booth during the event. Each of them expressed their desire to travel to the country in the near future for specific purposes to write new books, produce TV series and join familiarization tours to expand/renew their offerings among others.

Meetings were held at the Philippines booth with George Archibald (International Crane Foundation), Tim Nevard, Marjorie Guinness (Guinness brand) and Juan Carlos Gonzales to introduce cranes to the Philippines.

Participation at the Birdfair continues to build in this momentum as it generates gains for the industry. Philippines, as a premier birdwatching destination, is rapidly growing with a number of endemics (243 and counting), infrastructure development and conservation efforts.

View More Photos of the event click here

PATA Travel Mart in Full Swing this September


The PATA Travel Mart (PTM), one of the most significant events in the global travel calendar, will return again to its original ground on 25-28 September 2012. (The first PTM was held in Manila in 1978.)

Hundreds of tour operators, travel agents, MICE operators, other travel trade practitioners, destination management companies worldwide have confirmed their participation in PTM.

Through PTM, the country will be able to showcase its unique natural attractions and friendliness of the host. Delegates will discover first-hand why "It's More Fun in the Philippines".

Buyers will be conducting productive one-on-one meetings with targeted regional sellers and exhibitors to establish new business partnerships.

The delegates will no doubt take the best of the Philippines' tourism brand to their eager clientele in their home countries.

Destination of the Month

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El Nido Palawan

El Nido covers a land area of 465.1 square kilometres and is made up of 45 islands and islets in the northern part of Palawan.

It is one of the sites in the country first inhabited by humans 22,000 years ago as evidenced by fossils and burial sites, dating back to the Late Neolithic Age, found in its many caves and excavation sites.

The El Nido reserve has been identified by many travellers as the most beautiful place on earth. It is a popular nature spot boasting of extraordinary natural sceneries and ecosystems such as 5 types of forests, 3 major marine habitats, mangroves, 50 white sand beaches, coral reefs, and towering limestone cliffs.

The reserve is home to an impressive array of fauna: 16 endemic and 10 endangered species of birds, 6 endemic species of marine mammals, 4 endangered species of marine turtles, 100 species of corals, and 813 species of fish.

Package of the Month

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El Nido Lagen Island Resort

8 nights, with all flights and accommodation


This hidden gem in Palawan offers you everything you can desire from a location in the Far East but is reclusive enough so you won't have to compromise when it comes to your privacy.

One of Palawan’s great treasures is the Bacuit Archipelago in El Nido. Jaw-droppingly beautiful, this series of islands, surrounded by turquoise waters, is the embodiment of what a holiday destination should look like. The incredible sea life, unpolluted waters and unspoiled beaches will make it tough on you to go back to reality and leave this idyllic scenery behind.

5 great reasons to holiday in El Nido

Go on an island hopping and kayak tour
Other exciting watersports such as snorkelling and diving
Explore the lagoons and coral reefs
Relax on the uncrowded beaches
Go trekking, hiking or rock climbing; fun activities are abundant
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For more info click here

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