Philippines Tourism E-Newsletter - October 2013 (World Travel Market Special)

The Philippines will once again participate at the World Travel Market (WTM) bringing one of the biggest delegations to the most prestigious annual global travel event. Slated on 4-7 November 2013 in ExCeL London, United Kingdom, this marks the 14th consecutive year of the Philippine participation at the WTM.

Year after year, the Philippine Department of Tourism (DOT) has been showcasing some of the top tourist destinations of the country at the four-day event. For 2013, ALMASOR (Albay, Masbate, Sorsogon), Palawan, Cebu, Bohol, Boracay, Davao, and Northern Philippines (Baguio, Banaue, and Clark) will be featured at the Philippine pavilion. From a modest 150-square meter floor area assignment last year, the Philippines is set to assert its prominence in the global travel market this year as it occupies twice the size exhibition space and strategically located at the entrance of the Asia Pacific area.

In this issue:

  Philippines at World Travel Market
  More Fun News

Philippines at World Travel Market

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Major PH destinations to top bill ‘More Fun’ showcase at the World Travel Market 2013

This year’s participation is organized by the Tourism Promotions Board (TPB), the DOT’s implementing arm for promotions. “We are happy to have garnered a prime spot that allows the Philippines to be the first to welcome visitors to the Asia Pacific zone. With greater space, we are able to show more and larger-than-life images of our featured destinations, bring in a bigger delegation, and have fun nooks for crowd-drawing activities such as cultural shows, flair bartending, and craft demonstrations. We will also be using a lead capture device that tracks and records visitors to the stand. Our booth participants are assured to get optimum exposure on top of their business-to-business meetings and networking cocktail parties,” Chief Operating Officer Domingo Ramon C. Enerio III said.

Since its early years of participation at the WTM, the Philippines has pitched to a sizeable volume of British tour operators and travel agents. The WTM has also opened the doors of opportunity for the Philippines to the tourist-rich European market, from Scandinavia, the Netherlands, Germany, France, Italy, Spain, Russia and Confederation of Independent States, and other countries outside Europe like Israel and Africa.

International visitor arrivals to the Philippines from January to August this year amounted to 3.18 million, with top European market sources such as the United Kingdom and Germany contributing 80,121 and 46,781 visitors, respectively. With a target of 5.5 million international arrivals this 2013, the DOT ensures that the Philippine presence in the WTM will be conspicuously felt. The Philippine delegation is composed of key players in the tourism industry, from Manila-based tour operators to some of the most recognized brands in the hospitality industry and featured destinations including their respective local government representatives. This year's participation also marks the return of the country's flag carrier, Philippine Airlines (PAL), to European destinations.

With a list of fun-filled events and presentations, the Philippines will be aggressively looking to gain greater volumes of travelers, holiday-makers, and investors, as well as promote new and emerging tourism destinations. For the first time ever, ALMASOR gets to headline the Philippine showcase at the WTM.

Dubbed as "Soul of the South", ALMASOR is an emerging marketing strategy that highlights the tourism wealth of the three southernmost provinces of the region as a unified destination package. Albay, Masbate, Sorsogon, and Catanduanes constitute the old province of Albay during the Spanish colonial period. Among ALMASOR's foremost tourism wealth includes Albay's iconic Mayon Volcano and Cagsawa Ruins; Donsol, Sorsogon's Butanding experience, and the pristine beaches of Masbate. ALMASOR is joined by other top tourist destinations in the country like Palawan and Boracay, which consistently top several lists of the best beaches in Asia and island destinations. Also featured in this year's showcase are other tourist favorites such as Cebu, Bohol, Davao, Baguio, Banaue, and Clark.

"There has never been a better time to join this leading global travel event than now as we usher in a new Philippines. As more opportunities continue to shift to our side of the world, we can anticipate greater interest in Philippine tourism from our friends in Europe and other parts of the globe. It is certainly great to be back in London and continue our global FUN campaign here at the WTM. With Philippine Airlines back to mount direct flights to European destinations, we look forward to seeing a significant increase in visitors from this market as we work towards our goal of 10 million foreign tourists by 2016," Tourism Secretary Ramon R. Jimenez, Jr., head of this year’s Philippine delegation, said.

The Philippines Invites the Travel Trade to an Afternoon of Flair Bartending and Mabuhay Cocktails

More Fun News

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Philippine Airlines (PAL) Launches Non-Stop Flights from London Heathrow to Manila

Philippine Airlines (PAL) is pleased to announce the re-introduction of direct flights from London Heathrow to Ninoy Aquino International Airport in Manila, with the first flight landing on 4 November 2013.

This will be the first European destination introduced by the airline after flights to Europe were discontinued in 1998. The new route will offer the fastest way for passengers to travel to Manila with five flights each week, including departures on Monday, Wednesday, Thursday, Saturday and Sunday.

Philippine Airlines is offering introductory fares that will enable passengers to experience the airline’s excellent service both on the ground and in the air.

Return Economy fares from London to Manila cost from £593 per person including all taxes and charges. Return Business Class fares cost from £2,263 per person including all taxes and charges. Prices are based on travel from 4 November 2013 until 31 May 2014 and subject to availability. Book by 15 November 2013.

Philippine Airlines President, Ramon S. Ang, will travel on-board the inaugural flight from Manila to London Heathrow on Monday 4 November, and will continue to World Travel Market to celebrate the first non-stop flight in 15 years between the two countries. The London-Manila service will use new, twin-engine 370-seater Boeing 777-300ER equipped with modern in-flight amenities.

The UK is an important market for the Philippines, with one third of the 349,000 European visitors travelling to the country during 2012 coming from the UK. During the first half of 2013, arrivals from the UK have already reached 60,234 and Philippine Airlines is looking to further expand into other European markets with routes to Amsterdam, Rome and Paris soon to be introduced.

*Photo c/o J.Laing

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