WOW Philippines E-Newsletter - February 2008

It has been a busy start to the year, and promises to be busier still! Motivated by strong tourism growth from all across Europe, DOT London continues to challenge itself with new and innovative activities and projects. Check out our latest activities and, better still, be an active part of our programs. Give us a call, send us an email or come see us in the office. Whichever way you prefer, DOT London will be delighted to work closely with all partners in developing stronger tourism to the Philippines.

In this issue:

  Major Program Updates
  Featured Destination of the Month
  Package of the Month
  DOT News
  Article of the Month

Major Program Updates


Friends Philippines

Friends Philippines is organizing a prestigious dinner event at the Peers' Dining Room of the House of Lords on Friday, 22 February 2008.

Sponsored by the Rt. Hon Lord McNally, the event will once again highlight the need to continuously support the Philippines in achieving its tourism objectives. By having the event in such a fabled venue, Friends Philippines hopes to inspire its existing members to enhance their support for the Philippines, by inviting new members into the network and initiating projects that will generate greater tourism arrivals and receipts for the country.

Seats are still available for the Friends Philippines Dinner, so get in touch with the Department of Tourism and reserve your space as soon as you can! Be part of this exciting evening in one of the most beautiful buildings in the heart of London!

Trade Shows and Exhibitions

January to March 2008 Events

Since the start of the year, PDOT London has been representing the country in numerous trade fairs in the United Kingdom and elsewhere in Europe, such as

?ˇ?Ú╝?ˇReiseliv 2008 (Lillestrom, Norway; 10-13 Jan 08)
?ˇ?Ú╝?ˇHoliday and Travel Show (Manchester, England; 11-13 Jan 08)
?ˇ?Ú╝?ˇHoliday and Travel Show (Glasgow, Scotland; 18-20 Jan 08)
?ˇ?Ú╝?ˇHoliday World (Dublin, Ireland; 24-27 Jan 08)
?ˇ?Ú╝?ˇDestinatons (London, England; 31 Jan - 03 Feb 08)

PDOT London continues to participate actively in many trade and consumer fairs in all the markets under its area of coverage. PDOT London has come up with a complete listing of promotional activities and projects which it plans to implement until May 2008. Call us if you are interested to be part of our many promotional activities!

Here are some of the upcoming events where the WOW Philippines campaign will again be aggressively promoted:

?ˇ?Ú╝?ˇPATA UK Showcase (Brighton, England; 07 Feb 08)
?ˇ?Ú╝?ˇEUDI Dive Show (Rome, Italy; 29 Feb - 03 Mar 08)
?ˇ?Ú╝?ˇLondon International Dive Show (London, England; 08-09 Mar 08)
?ˇ?Ú╝?ˇTUR 2008 (Gothenburg, Sweden; 13-16 Mar 08)

Internet Promotions

The evolution of the WOW Philippines UK website is ongoing and the latest destination page - Cebu - has gone live. Now you can download up-to-date information on flight schedules and accommodations, view an interesting map of the province and the city, or even browse through the multitude of natural and cultural attractions and activities in the province.

We will soon be inviting Cebu-based hotels, resorts, restaurants and related establishments to link up to the page, in order to allow for direct reservations and bookings.

PDOT London's next website improvement plan will be the activation of the website's archives. With this new function, visitors to the site can review past e-newsletters and press releases, link to feature articles and secure statistical information on Philippine tourism arrivals.

For more info click here

Featured Destination of the Month


The Panagbenga Festival of Baguio City

The 13th version of Baguio's Flower Festival, locally known as Panagbenga, will be celebrated starting this month with street dancing, flower market encounters, a painting contest entitled "Let a Thousand Flowers Bloom", drum and lyre competitions and a grand floral parade passing thru Session Road and other prime districts within the city.

Other activites include the Pony Boys Day, the Mr. Panagbenga body-building contest, community roadside and parks landscaping and beautification contest, a golf tournament, a marathon and other sports events.

The Panagbenga Festival 2008 is expected to boost the tourism industry of the region as many tourists and visitors come here to witness and experience the festival's beauty and excitement.

Package of the Month



Explorers offers dive packages to some of the Philippines' premier dive locations, which offer astounding attractions including various shark species, colorful reefs thickly covered with corals and the deep-sea wrecks, among others.

Explorers focuses on locations off the beaten track, away from the usual tourist haunts, giving an added sense of exploration and adventure to the trip.

Packages to these dive locales in the Philippines last from 12 to 16 days and are inclusive of return flights, all transfers, meals, dives (dive packs include tanks, weights, belts and air) and accommodation.

For more info click here

DOT News


Philippine Tourism:

Breaching 3 Million Arrivals and 40% Growth in Tourist Spend in 2007

2007 has been a year of breakthroughs for Philippine tourism, as visitor traffic and tourist spending soared to unprecedented levels. For the first time ever, foreign arrivals breached the 3 millionth mark in 2007 to hit 3.09 million. Tourist expenditure posted a hefty growth of 40.99 percent to reach US$ 4.885 billion, surpassing the US$ 3.782 billion target.

During the year, the Department of Tourism (DOT) developed a new and strategic way to assess the Philippine tourism sector. The approach views the industry as a value chain that maps out the real drivers and barriers to help improve performance. Ultimately, DOT aims to attract not only more tourists but also higher value visitors who stay longer and spend more, generating more opportunities for the country.
For more info click here

Article of the Month


Tubbataha Reef Nominated for New 7 Wonders of the World

Nominated as one of the new 7 wonders of the world is our very own Tubbataha Reef National Marine Park. With a 96,000-hectare ecosystem reef in the middle of the Sulu Sea, Tubbataha Reef is arguably Asia's best marine park, boasting of marine attractions that can simply be described as "rare, diverse and simply awesome".

In 1993, Tubbataha Reef was declared as a World Heritage Site by the United Nations Educational, Scientific and Cultural Organization (UNESCO). Tubbataha Reef has since attracted thousands of divers and adventurers around the world.

Read more click here

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